AI search visibility FAQ

AI search visibility is how often and how favourably your brand appears in answers from ChatGPT, Claude, Gemini and Perplexity when buyers ask questions in your category. It is measured by mentions, share of voice and citations rather than by position on a results page.

SEO optimises for a ranked list of links, where being tenth still earns a click. AEO optimises for being one of the two or three brands an AI names inside a single answer. They overlap on technical fundamentals and differ completely on measurement.

Run a free AI visibility audit with your domain. PageLens runs the buyer prompts your prospects use across ChatGPT, Claude, Gemini and Perplexity, then shows how often you are named, who is named instead, and which sources each answer was built from.

Trackers tell you that you are absent. PageLens tells you which source won the citation, writes the page built to beat it, publishes it to your domain, pitches the sites the models trust, and measures whether the answer changed.

Yes. PageLens Analytics tracks AI crawler activity by page, so you can see which bots fetched which URLs and how often, alongside human traffic and Search Console data. A page no crawler has fetched cannot be cited, which makes crawl coverage the first thing to check when a page is not surfacing.

Yes. Categories move, competitors publish, and models favour current sources, so a page that stops being refreshed quietly stops being cited. PageLens re-checks published pages against how crawlers are reading them and refreshes the content and structure automatically.

Engines re-crawl on their own schedule, so a newly published page typically starts surfacing in answers within a few weeks rather than days. Timelines vary by category, domain authority and how competitive the prompt is, and the dashboard records each citation the moment it lands.

Search engines penalise unhelpful content, not assisted content. Every PageLens page is grounded in verified sources, written to answer a question buyers actually ask, checked against its brief, and published only after you approve it.