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Best AI visibility tools
The short answer
“AI visibility” is the umbrella name for a fast-growing category: tools that check how ChatGPT, Gemini, Perplexity and the rest describe your brand, and how often they name you when a buyer asks for a recommendation. A dozen-plus products now do this, and they measure much the same handful of numbers: mention rate, share of voice, citations and sentiment. What separates them is engine coverage, how honestly they count, and whether they stop at a dashboard or help you move the number.
Below are seven worth knowing, ranked. Two of them, Semrush and Ahrefs, are AI visibility features bolted onto an SEO suite rather than tools built for it. They earn a place because a lot of teams already pay for them, but the AI parts are add-ons, and it shows.
| # | Tool | Best for | Notable | Price |
|---|---|---|---|---|
| 1 | PageLensOUR PICK | Measure, then actually act on it | Tracks every major engine daily and stores each answer verbatim, then writes and publishes the page that earns the citation | $49/mo |
| 2 | Profound | Enterprises with a content/PR team | 400M-prompt index, SOC 2, drill-down behind a Visibility Score | $99/mo; ent. ~$2-5K/mo |
| 3 | Peec AI | Marketing teams wanting clean analytics | Auto-classifies competitor-named prompts; real per-response fan-out | ~$95/mo |
| 4 | Otterly.ai | A solo marketer starting cheap | Simple coverage % and sentiment; no default branded/unbranded split | $29/mo |
| 5 | Scrunch AI | AI customer-experience focus | Keeps presence, position and citations as separate rates, no black-box composite | $250-500/mo |
| 6 | Semrush | SEO first, AI second | AI Toolkit on a keyword suite; output labelled “directional signals” | AI Toolkit ~$99/mo |
| 7 | Ahrefs (Brand Radar) | Backlink-first teams wanting AI as a bonus | Watches AI mentions in its index; “Impressions” are a disclaimed model | Within paid plans |
The seven, one by one
01PageLens
PageLens tracks how every major engine describes you: ChatGPT, Claude, Gemini, Perplexity, Grok, Copilot and Google AI Mode. It runs daily and stores each answer word for word, so every metric opens to the exact reply and the sources it cited. What sets it apart is what happens after the measurement. It writes citation-ready pages from your own sources, publishes them to your domain over DNS, and runs outreach to earn mentions from sites the models already trust. It’s the only tool here that closes that loop instead of handing you a to-do list. Best for teams that want to measure and then act, in one place. The honest catch: PageLens is younger than the enterprise incumbents, so it doesn’t carry a 400-million-prompt corpus or SOC 2 the way Profound does.
02Profound
Profound is the measurement leader for large organizations. It runs a 400-million-prompt index, holds SOC 2, and builds dashboards for reporting up the chain. It covers ten-plus engines, refreshes about once a day, and puts a drill-down behind its Visibility Score. Best for enterprises that already have a content and PR team to act on the data. The catch is that Profound Actions are guidance, not a product that writes or ships anything, and the real enterprise plan runs roughly $2,000 to $5,000 a month. The $99 starter tracks ChatGPT only.
03Peec AI
Peec has one of the cleanest data models in the category. It auto-classifies prompts, including ones that name a competitor, so branded queries don’t quietly inflate your score, and it publishes real per-response fan-outs. Nine engines, refreshed once a day, with answer-level detail. Best for marketing teams that want honest analytics and run their own content engine elsewhere. The catch: Peec is measurement only. It shows you the opportunity and stops there, at around $95 a month.
04Otterly.ai
Otterly is the cheap, simple way in at $29 a month. It reports a coverage percentage and a sentiment score across ChatGPT, AI Overviews, Perplexity and Copilot. Best for a solo marketer who wants the lowest-cost way to start watching AI mentions. Two limitations to know about: Gemini and Google AI Mode cost extra, and there’s no default split between branded and unbranded prompts, so questions that already contain your brand name can push your score up without meaning much.
05Scrunch AI
Scrunch is honest about its numbers. Rather than blend everything into one opaque score, it keeps presence, position, citations and referral as separate rates, framed around AI customer experience. Best for teams that care how AI represents them across the buying journey and want clear, unmixed metrics. The catch: that discipline ends at measurement, and self-serve starts around $250 to $500 a month, well above the mid-market trackers.
06Semrush
Semrush is a mature SEO suite that added an AI Toolkit, priced around $99 a month on top of a plan. Its AI Visibility score comes from a weekly synthetic panel, and the company labels the output “directional signals.” It will point you at missing sources to go and earn. Best for SEO teams that need backlinks, keywords and audits first, with AI visibility as a secondary need. The catch: the AI numbers are an estimate layered on a keyword tool, not answers measured directly, and there’s no writing or publishing.
07Ahrefs (Brand Radar)
Ahrefs has one of the best backlink indexes anywhere, and Brand Radar watches AI mentions inside it. It reports mentions, citations and an “Impressions” figure. Best for backlink-first teams that want AI mentions as a bonus in a tool they already run. The catch is worth reading in Ahrefs’ own words: its AI Impressions are “a modeling choice, not a measured relationship,” refreshed monthly over a 90-day window. That’s a modeled estimate, not the actual answer, and like every SEO suite it won’t write the content for you.
How we ranked these
- Engine coverage.How many of the major answer engines a tool tracks by default, not as paid extras. ChatGPT alone isn’t enough when your buyers also ask Gemini, Perplexity and Claude.
- Method and honesty.Whether the numbers come from real answers or from a model labelled “directional,” and whether you can open the verbatim reply behind each metric or have to trust a composite score.
- Action versus monitoring. Most of these tools tell you where you stand and stop. We weighted whether a tool also helps you change the number: write the page, publish it, earn the citation.
- Price and fit. What it costs to start, and whether that suits a solo marketer, a growing team, or an enterprise with a procurement process.
How to choose
The category is converging on the same set of numbers, so the real choice is narrower than the marketing suggests. Pick on three things: does the tool cover the engines your buyers actually use, does it count honestly, and does it help you act or only watch. If you just need to see where you stand, any of the trackers above will do the job. If you want the seeing and the fixing in one place, that’s where PageLens takes the top spot.
Either way, the fastest way to decide is to look at your own numbers first. A free AI visibility audit shows you how every major engine describes you today, so you know what you’re actually buying a tool to fix.
Common questions
- What is an AI visibility tool?
- A tool that tracks how AI answer engines like ChatGPT, Gemini and Perplexity describe your brand: how often they name you, what they say, which sources they cite, and how that shifts over time. Most report mention rate, share of voice, citations and sentiment across the major engines.
- How is an AI visibility tool different from an SEO tool?
- SEO tools track where your pages sit in a list of blue links. AI visibility tools track whether a model names you inside a written answer, often with no link and no click. Some SEO suites like Semrush and Ahrefs now add AI tracking, but it's an estimate layered on a keyword tool rather than the core focus.
- Which AI visibility tool is best?
- It depends on what you need. For measurement at enterprise scale, Profound. For clean analytics, Peec. For the cheapest start, Otterly. For measuring and then acting on the result in one place, PageLens. Run a free audit to see your own numbers before committing to any of them.